Hero-Tec had been using a digital marketing agency to manage their Google PPC (pay-per-click) campaign and saw little to no results after 4 months. After looking through their old campaign, we noticed multiple flaws in the strategy including the campaign structure as well as the bidding strategy. It is well known in the marketing world that firms tend to bid too high and it only hurts campaign success in the long run. After talking through the issue with the owner of Hero-Tec, we decided a Facebook ads campaign may be more effective for the services they were trying to market and the selling points that they were trying to get across to customers. The results spoke for themselves and 5 months later Hero-Tec continues to thrive and scale its business month after month.